Projects & Collabs
<p>nss edicola is an editorial and cultural project born from the world of nss magazine, designed to reinterpret the traditional newsstand experience through a contemporary lens. Through a series of limited-edition drops - including publications, objects, and exclusive collaborations - nss edicola brings together publishing, fashion, and pop culture. Contributing to this narrative are the brands involved, from Marchesi to Napapijri, which, through tailored collaborations, become active players in representing and interpreting contemporary culture.</p>
Mia Parthenope
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The Mia Parthenope collection consists of an exclusive bikini designed by Sheytan World and four special pieces conceived as fragments of a story emerging from the sea: garments and details that evoke seashells, sunken treasures, and the symbols t...
11 June 2026 at 10:25
Giallo Napoletano
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Naples is yellow like the night lights in the alleyways, the ancient tuff of Castel dell’Ovo, the sulfur of the Phlegraean Fields, the Yellow Face of San Gennaro, and Cedrata Tassoni.A color that sweeps through the city amidst scooters whizz...
14 April 2026 at 11:25
NA Collection
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Naples and New York have never been so close. The NA Collection by J'Adore Napoli draws an invisible line between two cities that share not only the same longitude, but the same energy and passion.From narrow streets to skyscrapers, every garm...
14 April 2026 at 11:25
Napoli Half Marathon w/ adidas
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To mark the 2026 Naples City Half Marathon, nss edicola and adidas have teamed up to combine sport and culture in a project that portrays Naples as a vibrant, shared space.At the heart of the collaboration is a limited-edition T-shirt that cel...
14 April 2026 at 11:25
Stillz
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A collaboration with Colombian-American director and photographer Stillz, born after the completion of his latest photographic work “Tutto Passa – A Tribute to Napoli,” created during the filming of the Coldplay documentary in Naples. The pr...
7 January 2026 at 11:25
Gay-Odin
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Together with Gay-Odin, we reinterpreted one of Naples’ most iconic symbols: Mount Vesuvius. From this comes a limited-edition capsule collection: chocolate and an incense holder inspired by the shape of Vesuvius, along with a long-sleeve shirt ...
11 December 2025 at 11:25
Casa Marrazzo
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Casa Marrazzo and nss edicola celebrate Neapolitan Culture, roots and the value of family.
A limited-edition Christmas kit pays tribute to Naples and its tradition on the occasion of the 2.500-year anniversary of the city....
13 November 2025 at 11:25
17 - Marek Hamšík
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J’Adore Napoli 2500 presents the collection in collaboration with Marek Hamšík. With his crest, his tattoos, and that unique attitude, he has become a symbol not just for the city. Much more than a simple captain, much more than a Neapolit...
8 October 2025 at 11:25
J’Adore Napule è
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nss edicola paid tribute to Pino Daniele with “J’Adore Napule è,” an event organized in collaboration with the Pino Daniele Foundation, during which an exclusive t-shirt dedicated to the master of Mediterranean blues was unveiled. With “J...
1 October 2025 at 11:25
Football Pack
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With Football Pack, nss edicola celebrates the eternal bond between Naples and its football tradition. With slogans inspired by pop and urban culture, the collection tells the story of how football in Naples is more than just a game, it’s a shar...
1 October 2025 at 11:25
J'Adore Napoli 2500
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2025 marks 2500 years since the founding of Naples, a city of sea, history and tradition that has always been linked to the colour blue. To celebrate this special anniversary, nss edicola has chosen to participate in the ESCP Regatta in Ischia wit...
16 July 2025 at 11:25
Looney Tunes
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In Naples, style is a ritual. It's the lamps, the barbers, and those final mirror touch-ups that inspire the new J’Adore Napoli collection in collaboration with Looney Tunes: a playful reinterpretation of the city’s landscapes, main attraction...
25 June 2025 at 10:00
J’4DORE NAPOLI
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The J'4DORE NAPOLI line was created to celebrate Napoli's fourth league title, won in May 2025. The iconic slogan J'Adore Napoli adds the number 4 to highlight this new milestone, a collection that fully embodies all the passion and joy of Neapoli...
23 May 2025 at 10:00
Artie 5ive — La bella vita
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During the signing event for his new album LA BELLAVITA, rapper Artie 5ive stopped by nss edicola in Naples to meet fans and celebrate the collaboration with a special edition t-shirt. J’Adore la Bellavita combines Artie 5ive’s unique style wi...
28 March 2025 at 12:00
Co'Sang — Dinastia
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The J’Adore Napoli collection dedicated to Co’Sang celebrates the Neapolitan hip hop duo with graphics inspired by their style and history, formed in 1997 by Ntò and Luchè. Created to coincide with the release of their new album Dinastia, th...
6 September 2024 at 10:00
Diego 40th Anniversary
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On the occasion of the 40th anniversary of Diego Armando Maradona’s time at Napoli, nss edicola has created a set of cards inspired by wrestling collectables. Much like in WWE storylines, where fans take sides for or against a wrestler, Maradona...
5 July 2024 at 10:00
J'Adore Google Pixel
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J’Adore Napoli Google Pixel is a capsule collection that celebrates Naples as a creative capital, blending tradition and innovation. Five local artists reimagined the city using the Google Pixel 9, turning the smartphone into a tool for art to c...
16 December 2024 at 10:00